Description: A group of 5 journalists and photographers discovered the diversity of Navarra during a press trip of 6 days. During the round tour through the 4 zones of the province they tasted the local tapas, called Pinchos, in Pamplona. Furthermore, they did a lot of bird watching especially during a long hike through Nacadero del Urederra. Of course, they enjoyed a ‘heavy’ pelgrims lunch in Roncevalles where they talked to some pelgrims who passed by.
Client: Gobierno de Navarra
Role of TMC:
TMC initiated and executed the press trip, selected the participants, arranged the program and coordinated the trip.
Medium: Print
Results:
* 6 page article in Roots Magazine – circulation: 38.000
* 2 page article in newspaper Telegraaf – circulation: 513.377
* 4 page article in Bever 360 Magazine – circulation: 70.000
* 3 page article in Primero Magazine – circulation: 65.000
Estimated Value €132.100
Publicación Roots Abril 2015
Publicación Primero Junio 2014
Publicacion Bever Magazine
