Description: In 2015 it is 80 years since Thomas Edward Lawrence, better known as Lawrence of Arabia, passed away. 6 enthusiastic journalists followed in the footsteps of this British officer in the Arab world during an amazing trip through Jordan.
Client: Jordan Tourism Board
TMC involvement: TMC initiated and executed the press trip, selected the participants, arranged sponsored flight tickets and coordinated the trip.
Medium: Travel guide | Magazine | Blog | Social media
Result: Online and print articles and social media posts were conducted. Estimated reach: 2,129,000
Azie.nl
Stopandstare
Wearetravellers
