02 dec Cooperation with G.E.T International
We started a cooperation with G.E.T International for a period of 7 months.
They are specialized in international educational travel.
The main target group for G.E.T. International is students and graduates with the Dutch nationality.
The students and graduates can be from different educational levels and studies. The average age is 17 – 28 years
Malta is one of the main destinations for G.E.T. International.
To increase the current numbers and visitors to Malta and to create a new target group they promoted Malta.
Different resources and communication channels are used to achieve the main goal: increase the visitors for the destination Malta.
The following activities took place:
* 1x dedicated newsletter including a top banner
* 2x a year flyering at schools and universities
* 1x e-mail campaign
* Experience stories about Malta and promote this via social media and website
* 2x dedicated retargeting campaign – via images
Malta Tourism Authority