Jordan: Online & Outdoor campaign

Verkeersbureau-Jordanie-outdoor-poster

Jordan: Online & Outdoor campaign

Activity
For the Jordan Tourism Board we created a crossmedia activation in cooperation with 4 touroperators and direct sellers.

The Campaign:
Outdoor: 450 billboards at all national railway stations, plus an Abri campaign on a national level (650 faces).
Online: at the same time an online campaign was launched on one of the largest travel platforms: www.telegraaf.nl/reiskrant, the online travel portal of the biggest national newspaper.

An online landing page was built for handling the competition element: consumers could win a total of 10 trips for two persons to Jordan.

Client
Jordan Tourism Board

Results
Branding and creation of awareness on a national level, free giveaway trips for consumer, enhanced visibility and conversion for participating TO’s, consumer database expansion by 2700 emailadresses with opt-in.

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