Cooperation Jordan Tourism Board with FOX Verre Reizen


Cooperation Jordan Tourism Board with FOX Verre Reizen

We arranged a cooperation between tour operator FOX and the Jordan Tourism Board.
Several activities took place during this joint promotion.
FOX is market leader on a large number of destinations with an excellent brand reputation and they are selling Jordan for more then 15 years.

To stimulate booking the following took place:

  • Free Jordan Pass for the first 350 clients that booked a trip to Jordan through FOX
  • Testimonials with clients of FOX that recently have been travelling to Jordan and ask about their experiences
  • Promotion of Jordan in FOX online magazine: 30.000 views
  • Promotion of Jordan on FOX website
  • Promotional of Jordan on social media: Over 30.000 fans
  • Promotion of Jordan through mailings to FOX client base: 120.000 addresses


Jordan Tourism Board

We aimed for total number of bookings of 350 to Jordan.
At the end 368 people booked a holiday through FOX to Jordan.

Publication in the online magazine of FOX
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